The poster was created in 1916 by Max Eschle and published by Ministry for propaganda of the NSDAP party.
The image shows a caricature of a woman who buy too much food to hoard it at home. The woman is shown as a hamster because of the german word “Hamstern” (hoard) which is close to the word for the animal “Hamster” (hamster).
The poster calls for a conscious handling of food shopping. And that hoarding is a shame, because of the rare food in a war situation. Which say’s the slogan: “Hoarder – shame on you”.