An english poster created in 1942 during the 2nd World War, depicting a stylized bowl with the caricatured of Churchill which is proposed as an alternative to a more inviting pie whose box depicts the face of Hitler.
The slogan “Better to be content today of a plate with the good Churchill than to swallow a toad under Hitler. tomorrow” is a call to the civilian population against food waste, to be satisfied so to be able to win the war, and to avoid getting subsequently subjugated by Hitler.