It’s a not illustrated Lithographic poster only made up of text, designed in 1917 by Frederic G. Cooper and realized by the United States Food Administration in the period of the First World War.
The United States Food Administration was created in 1917, during the American involvement in the First World War, as the responsible agency for the administration of food supplies for the Allies until 1919.
It’s purpose was to ensure the supply, distribution and storage of food during the war, easy transport and maintain government control over supplies.
The posters were used as a medium to transmit the message to the American civilian population to use of the food with respect and rationality.
The text of this one, calls for a conscious eating: in the purchase, in the selection and in the preparation of food.